An Awesome Commercial from Chinese TV

I read a great post on EastSouthWestNorth today:
“
[in translation]
A few days ago, I saw the most awesome television ad ever on Linfen TV.
Three women met in the middle of the street and the [...]

Mooncakes as a Networking Tool

I read an interesting article today in China Daily. The article entitled “Mooncakes acquire networking flavor” it tells how mooncakes have become a favourite way for businesses to keep in touch with business contacts and clients:
“We send presents to our clients during the Mid-Autumn Festival, rather than the Spring Festival,” said Elsa Wang, who works [...]

Facebook: The Hot Spot on The Web for Old People!

According to this piece in Time magazine, Facebook is becoming a hot spot on the web for the 35+ set. I wrote a while back that the elitism of Facebook’s invitation-only registration service is a good thing for marketing in China because it separates the rich from the poor. I wonder if Facebook — or [...]

How Would Carl Market To Today’s China?

I recently just finishd reading Paul French’s great biography of Carl Crow called Carl Crow: A Tough Old China Hand. It details Crow’s time in Shanghai from 1911 to 1937 and his adventures building China’s advertising industry. Carl’s Carl Crow Inc. was the China agent for Colgate and Pond’s facial creme. Using a network of [...]