Mooncakes as a Networking Tool

I read an interesting article today in China Daily. The article entitled “Mooncakes acquire networking flavor” it tells how mooncakes have become a favourite way for businesses to keep in touch with business contacts and clients:

“We send presents to our clients during the Mid-Autumn Festival, rather than the Spring Festival,” said Elsa Wang, who works for a public relations firm in Beijing. The company started budgeting months earlier and has been delivering mooncakes as early as a month ago.

“It doesn’t matter how much a package costs…. Mooncakes are the best way to say: Let us keep in touch.”

Lin Jian, a guest writer on the Financial Times Chinese website, wrote that the consumption of mooncakes has one simple purpose – to maintain relationships.

I don’t know if mooncakes are the best way to keep in touch, but I know that I’ve received about RMB 1,000 worth (US$ 120) worth of mooncakes and mooncake certificates in the last two weeks (that I shared with my colleagues — our company followed tradition and gave employees mooncake certificates) so they certainly are popular.



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Filed under China Business, China Marketing, China Society

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